Consumerist takes a look at the controversy surrounding the University of Phoenix stadium:
This past Sunday — and for the second time in seven years — the Super Bowl was played at a stadium carrying the University of Phoenix name. The for-profit online school paid more than $150 million to slap its brand on the stadium, with much of that money coming from taxpayers. Some groups say that for-profit schools should not be allowed to make such splashy marketing investments at a time when there are so many questions about the quality of education provided by for-profit institutions.
Over the past several years, legislators and consumer advocates have called for rules that would limit the amount of federal dollars for-profit colleges can spend on marketing each year….
Shortly before the 2015 Super Bowl, a number of veterans’ rights groups gathered thousands of signatures on a petition calling for the for-profit school to relinquish the stadium’s naming rights….
Matthew Boulay, executive director of the Veterans’ Student Loan Relief Fund, tells Consumerist that the petition is just one piece of a larger issue.
“This is part of an effort to get the for-profit colleges to think more about students’ education and less about their bottom line,” he explains. “I love the Super Bowl, the NFL and football, but we should be outraged that the University of Phoenix is exploiting this big game for marketing purposes.”