Students Not Stadiums

“The University of Phoenix, a for-profit educational institution, has turned the traditional relationship between athletics and higher education on its head, reducing it to its commercially exploitive essence.” – The New York Times1

The University of Phoenix Stadium in Glendale, Arizona. Photo: ©
The University of Phoenix Stadium in Glendale, Arizona. Photo: ©


We love football. We love the Super Bowl.


Like most Americans, we were excited to see who would win Super Bowl XLIX on February 1st.


But it’s clear who was losing out at the University of Phoenix Stadium when millions of dollars were wasted on naming rights to the stadium for shameless self-promotion:



America’s student veterans are losing.




Because taxpayer dollars that were intended to help educate America’s veterans are instead being siphoned off for the self-promotion and enrichment of the University of Phoenix and their corporate parent, the Apollo Group.


The Facts:


Rank in federal tax dollars taken by the University of Phoenix among all educational institutions:2 1

Percentage of Apollo’s total revenue from federal funds:3 92%

Amount the company received in Post-9/11 GI Bill education benefits in 2012-13:4 $272 million

Amount the University of Phoenix spent on naming rights to the Arizona Cardinals’ stadium through 2026:5 $154.4 million

Amount the University of Phoenix spent on instruction per student in 2010:6 $892

(Compared to an average $3,344 per student at a community college and $11,128 per student at a 4-year state school.)

Amount the University of Phoenix spent on marketing per student in 2010:7 $2,225

Number of sports teams fielded by the University of Phoenix: 0


There’s nothing wrong with a company sponsoring a stadium, or the Super Bowl. But they shouldn’t be doing it when they spend so little on their students’ education.

The University of Phoenix should be prohibited from using taxpayer dollars like GI Bill money and federal student aid for excessive and expensive marketing.

Instead of spending money on self-promotion, the University of Phoenix can prove their commitment to student veterans by giving back the stadium’s name!


What You Can Do


1) Sign and share our petition demanding the University of Phoenix give back the stadium name and support #StudentsNotStadiums.

2) Spread the word on Twitter: [email protected] Support #StudentsNotStadiums #SuperBowlXLIX #SuperPhoenix Click To Tweet

3) Share this link on all your social networks: